Have you ever wondered if you should indulge in collaboration marketing? We are taking two big brands to discuss the power of collaboration marketing and how it can be executed.

If Vivid Did the Marketing for Beis: A Dream Collaboration with Rhode

What happens when a luggage brand meets a skincare empire built on luxury and self-care? If Vivid had a hand in it, we’d say it’s the most iconic collaboration the girls never knew they needed. Enter Beis, the luggage company that has evolved into a full-on lifestyle brand, and Rhode, Hailey Bieber’s skincare line, which has changed how we think about beauty.

Now, you might be asking yourself, what exactly does a skincare brand have in common with a luggage company? The answer is everything.

Let’s Break It Down

Let’s break it down. Shay Mitchell, the founder of Beis, has turned her luggage brand into a movement that resonates deeply with modern women. It’s not just about practicality; it’s about embracing a lifestyle. Beis has redefined the travel experience for the girl on the go, making it stylish, organized, and effortlessly chic. And then there’s Rhode. Founded by Hailey Bieber, this skincare line has become synonymous with glowing, dewy skin and a self-care routine that feels like an indulgence.

Why These Brands?

So, why Rhode? Why a skincare company? Because both brands embody the same values: empowerment, beauty, and confidence, with a fierce focus on making women feel their best. And what better way to elevate Beis than by pairing it with Rhode, another powerful female-led brand?
Now, imagine this: Beis and Rhode team up to create a limited-edition luggage collection that’s as chic as it is functional. Picture luggage bags in the exact shades of Rhode’s bestselling lip lines—soft, neutral pinks, bold reds, and rich, flattering nudes. It’s a collaboration that feels fresh, sophisticated, and so in tune with what women today want: style, self-care, and effortless beauty.

Vivid’s Marketing Plan

How would we market it? The Rhode Trip. A 7-day, cross-country journey where the new Beis luggage collection is put to the test. This isn’t just any trip, though. We’d take this across multiple destinations, creating vlog-style content each day, showing off the new Beis luggage line while showcasing each lip shade from Rhode’s collection. Every day of the Rhode Trip would focus on one lip color paired with its corresponding luggage set—showing how these two brands can travel together in perfect harmony.

This vlog series would keep the girls hooked, allowing them to follow along in real time as each new shade gets its moment in the spotlight. Imagine seeing behind-the-scenes moments from each stop on the trip, the luggage effortlessly carrying the girls’ essentials, and the Rhode products keeping their skin glowing through every time zone. Active social media updates and stories would keep the momentum going, building excitement for the new collection and drawing in both Beis and Rhode fans.

In Conclusion

Ultimately, this collaboration would bring attention to Beis’ new line in a way that’s fresh, completely on-brand, and oh-so-girl-power. So, if you’re a girl who loves travel, skincare, and a little extra sparkle, this Rhode x Beis collab would be everything you’ve ever dreamed of. Stay tuned—you’ll want to be on this Rhode Trip with us.

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