IF BUILDING YOUR BRAND AND BUSINESS IS A GOAL FOR YOU.
THEN HERE IS WHAT YOU NEED TO FOCUS ON OVER THE NEXT 12 MONTHS

Taylor, here.  

With a brand new year upon us, it’s safe to assume you have some big goals for 2024. If building our brand and business is one of them, then here is what I want you to focus on for the next 12 months because the truth is, standing out online doesn’t have to be hard! 

What to do:

Take a deep breath and know you can build the brand you deeply desire. Whether it is a 6-7 figure money-making machine or a little extra money for day-to-day life kind of biz, you are capable! 

Commit to 1-2 social media platforms

Don’t try and do it all because you can’t. Eventually, you can share and repurpose content, but starting that can feel overwhelming and overwhelm can lead you to not take action. Ensure your target audience is on your chosen platform; you post valuable content that inspires your audience, engages with them, and demonstrates your expertise and knowledge. 

Focus on consistent branding

Here is what a stand-out brand consists of (HINT: It’s not just colors): brand kit/aesthetic, brand voice, brand identity, brand clarity. Then stick with your branding for AT LEAST 6 MONTHS. People need to know what to expect from you for your brand to leave an impression. If you need clarification, DM me; I can go into more detail. 

Collaborate with others

Many people/businesses should take advantage of this. When starting, you’ll need to get comfortable pitching yourself. Create a list of 3 tiers: the brands you know will work with you, the ones that are a stretch but are possible, and those that are a dream. Pitch all 3! Different ways to collaborate: podcasts, magazine blog posts, joint workshops, guest speaking, and local news outlets.

Fine-tune your search engine optimization (SEO)

You want to come up on the search when people Google you or your business name. Different ways to do this include a website (not always necessary), having press, and collaborations, as mentioned above.

Originality

What differentiates you and your business? How are you showcasing that to your ideal client? Is it your product or service? Is it you or your team? Is it your story? Do you see where I am going with this? Once you know this and tap into it, it will be your marketing strategy’s superpower. 

I hope this helps, but if you have any questions, feel free to contact me on Instagram at @vividmarketingco!