Case Studies
Four industries with Four different goals and our One team that showed up for all of them.
The Launch Story
The Challenge:
A brand new restaurant on the CT River with no social media presence, no following, and no brand recognition — just a great concept and a team ready to make it work.
The Approach:
We built everything from scratch. Content strategy, brand voice, video-first content creation, and a community-building approach designed to turn first-time viewers into regulars. Every piece of content was created with intention — capturing the food, the atmosphere, the river views, and the energy that makes Tate's worth visiting.
7K+ Followers gained from zero
15+ Times gone viral
100K Average monthly views on just 20 posts
Free press Earned media coverage
Influencer partnerships Secured at no cost
Restaurant
Full Service Management
12 Month Case Study
Tate's Middletown
Maria's Seaside Cafe
Restaurant
Full Service Management
12 Month Case Study
The Reach Story
The Challenge:
A beloved local restaurant with a loyal following but limited reach beyond their existing customer base. The goal was to grow their audience, increase engagement, and put Maria's in front of people who had never walked through their door.
The Approach:
We built a video-first content strategy around the food, the atmosphere, and the feeling of being at Maria's — capturing the kind of content that makes someone stop scrolling and start planning their next visit. Every piece of content was organic, intentional, and built for the platform.
The Results:
5M+ Organic views generated
854% Increase in content interactions
240K Total engagements
$0 Ad spend to get there
Hot 11 Yoga Studio
Wellness Studio
Full Service Management
90 Day Case Study
The Strategy Story
The Challenge:
The owner of Hot 11 Yoga was preparing to go on maternity leave and needed to solve a real business problem before she left — a fully staffed roster of high-quality instructors. The goal wasn't just social media growth, it was using social media as a recruitment tool to attract the caliber of instructors the studio deserved.
The Approach:
We built a content strategy specifically designed to position Hot 11 Yoga as the place serious instructors want to teach. We created content that showcased the studio's culture, its existing instructors, and the high-quality experience it offers — making it aspirational for the right people to want to be part of it. Every post was intentional, every piece of content served the goal.
The Results:
208K Views in 90 days
4,332 Content interactions
3,200 Profile visits
387 Website taps
32 Business address taps
223 New followers
And most importantly, a fully staffed studio before the owner left on maternity leave. That's what social media strategy looks like when it's built around a real business goal.
The Hotel Maria
Boutique Hotel
Full Service Management
12 Month Case Study
The Consistency Story
The Challenge:
A boutique hotel with a beautiful property and a genuine story to tell, but a social media presence that wasn't reflecting either. The goal was to build a consistent, elevated presence across Facebook and Instagram that matched the quality of the guest experience.
The Approach:
We built a content strategy rooted in consistency and quality — video-first content that captured the property, the atmosphere, and the details that make a boutique hotel stay feel different from anywhere else. Every piece of content was created to make someone want to book a stay.
The Results:
2.2M+ Organic views across Facebook and Instagram
776% Increase in reach
787% Increase in content interactions
71 days Of watch time generated
99.7% Organic — zero meaningful ad spend
Over two million views, built entirely on content and strategy. No shortcuts, no ad budget — just consistent, intentional work that compounds over time.